Monday, November 23, 2009

Mything the Point



Mythology creates a metalanguage using gods as super-metaphors by filling those word-names with ten thousand qualities--then verbing them.

Using mythology in direct communication is only useful when that meta-language is shared by your intended audience.

Therefore, if your intended audience is a 21st century 'Western' one, then the question is: what is their (our) actual mythology?

The new mythology is simply the oldest: Nature.



No comments:

Post a Comment